How to Make Your Booklet Stand Out

The type of binding that you use for your booklet should be selected carefully. For binding of booklet there are many options you can use any of them. Each type has its specific uses and benefits.

Hardcover binding

Booklet can be used for advertisement. To make your advertisement more effective, the booklet you are going to publish must be of high level. Basically booklet is much smaller than a usual book but it contains more effective and comprehensive information than a brochure or a flyer can provide. Remember:

• You have to add powerful content on booklet if you use it for sales.
•  If the reader will get satisfactory information from the booklet then it will increase the chances of their deals with your company.
•  To make your booklet more influencing, use hardcover binding.

The story booklet

One type of booklet is story booklet. The story booklet is made to provide information as it’s designed to be informational. Its size is small enough that you can easily carry it with you. It can be mailed easily to your clients due to its mini size like brochure.

Your focus should be entertain or inform the reader while you design story booklet for selling purpose. Just take an example of booklet that you can use to advertise your mechanic shop. In this booklet include some repairs to attract client as they get education that how to maintain their vehicle. While making story booklet follow these:

• Booklet should be easy to read.
•  For this make subheadings of content and include lot of visuals.
•  Style which you follow should be same in the entire booklet.
•  Give the checklist or contents directly.
•  Must add contact details as it is most important.

The incentive booklet

The incentive booklet also used for sale purposes. In incentive booklets coupons and valuable offers are included. It is designed skillfully that customers want to keep it with them. You can keep the size and shape according to you.

Keep the basic theme in the mind. Themes vary from each other and you can use simple artwork that having the same style. Some important points to make incentive booklet are:

• Use headlines to drag the attention of readers to the important information.
• Highlight the coupons and offers so reader will easily get to know about them.
• Add barcodes to the coupons to show their authenticity.

The demonstration booklet

The demonstration booklet is specially created to show/demonstrate that how the services offered and the products of company are beneficial. In short demonstration booklet is designed to appeal the customer and to convince him to use services. Keep the size of booklet small so it can be easily send through the mail.

The demonstration booklet should include following:

• Basic information about the product.
• Illustrations or visuals
• Images , graphics or pictures
• Websites link so the reader goes direct the link and get more information easily.
• Keep the color scheme same throughout the booklet that you select.

Commissioning booklet printing:

When you are going to publish your booklet then consider some points. No matter which type of booklet you are following.

• Design should be eye catching.
• Combine all the information as the compiling of the data is an art.
• Printing should be of good quality.
• Whatever the information is provided must be influencing.

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